This site has since been redesigned by another firm; I am keep screenshots of how it looked.
Created database backend, content management, inventory management, searching, and various sales, marketing, and presentation tools. Uses outside payment authorization (Cart Manager). Content management and blogging are based on custom framework I created.
The owner has experimented with various innovative features over the years, including a gift registry, gift basket, stories and movies about artisans, recipes, and product selections. Most of their products are from small artisnal vendors, and many are featured in articles to create a bond with the customer.